Yellow pages bankruptcy lawyers, rejoice! The new phone book came yesterday. Before the internet I looked forward to the visit from the telephone book sales rep. That was the moment I started planning what my law firm would be doing for the coming year. A change in practice area always began here. This was about the only way a lawyer could reach out to clients in advertising.
This year a whole bunch of lawyers appear to have decided to make the jump into bankruptcy practice if the phone book is any indication. It is packed with new names vying for your call. There are still some very capable lawyers in there, but I have bad news for you:
- Their ads are not flashy
- Their ads do not dominate the heading,
- You are unlikely to notice them or call them.
Success in phone book advertising is measured one call at a time. The cost of the ad is determined by its size and the distribution of the directory. There are techniques that predict what your eye will be drawn to. Applying these correctly might trick you into calling. Phone book advertising has nothing to do with answering your questions. You call, go in for an appointment, and maybe the yellow pages bankruptcy attorney will have some valuable information. Mostly it is all about them and all they want is you as a client. There is no interaction. Right now you need information, not the dire warnings of the yellow pages ads with the little stop signs.
How can you tell if you are considering a new or inexperienced lawyer for your bankruptcy? Normally a quick call to their office (if they have one) will do the trick. Ask how much they charge for a bankruptcy. If they give you any number at all hang up on them. One thing fifteen years of bankruptcy practice has taught me is that there is no one size fits all bankruptcy. Each case presents its own unique issues. Just as you are different from anyone else, so are the issues of your life.
The lawyer in it for the quick hit just sees the money. That bankruptcy attorney is blind to the complexities of your finances, and the problems that led you to him. If he does not see them, chances are you won’t either. Any fee quoted without even talking with you exposes a lawyer who thinks bankruptcy is just filling in blanks on a form that can be done mindlessly. Read some more articles on this site. You will quickly conclude there is nothing mindless or simple about the help you want.
Last week I had a call from a former employee who now works for a yellow pages bankruptcy attorney. A member of her family needs a bankruptcy lawyer. She had her call me, and not her own employer. Does that tell you anything?